Santiago Vélez is  founder and head coach of Santiagolazo Football Education where he offers high-end player development. He was born in Florida to Colombian parents and grew up in Longmont, Colorado. He captained the Real Developmental Academy team for 3 years and led Niwot High School to its first and only state title in mens soccer, receiving back to back Player of the Year and MVP awards. He then went off to play Division 1 for the University of Louisville for two of the best coaches in the country and graduated with a B.S. in Marketing and a minor in Entrepreneurship. Today Santiago still finds time to play center-mid for FC Boulder in the Professional Development League while training players and growing his company. He embodies passion for the beautiful game and his core purpose as a human being is to help soccer players reach their full potential on and off the field.

Santiago Vélez is also co-founder and CEO of Sidekick Holdings, a company that offers the most effective soccer training product on the market called the Sidekick Training Ball.